I recently attended an online webinar for Jeff Reidy’s “Tattoo Run For Mom” campaign. Jeff had Chris Brogan on the webinar discussing various overview topics of social media. At the end of the webinar, I asked a question about organizing my ideas.

I recently heard a shrewd businessman say: “If you don’t forever capture your ideas in some form of media. If you don’t make that idea your prisoner to work for you and accomplish your goals. You will have some of the greatest ideas known to man with nothing to show for it.”

Studies show that in the past 12 years, the percentages for reaching decision-makers on the phone has dropped from 15% in 1998 to 4% today…it takes a consistent, thoughtful plan and system in order to reach the decision makers. Here’s one step in this strategy that will make all the difference in your sales effort.