Branding. Identity Development. Sales Collateral.

While developing their janitorial cleaning company, City Wide’s owner had a name for his business and that’s where we started. From the name, City Wide Janitorial Services, we developed a slogan for him: “It’s Your Way Or The Highway.” Then, we turned the natural logo (text based logo) into an actual cityscape from City Wide’s home base of Tulsa. We gave the logo a downtown, business feel. Upon completion of the brand and logo, we completed the collateral by developing the letterhead, envelope, and business cards.

Lastly, an information folder package and brochure were developed for client meetings. They really made a great sales tool.

Our goal with City Wide Janitorial Services was to brighten up the janitorial feel that the industry is known for and bring an exciting and clean feel to the brand (pun intended).