I was chatting with my good friend PJ Tormey tonight on Facebook. I forwarded him on to this very website to have him take a look at it (he had yet to see it). Upon giving it a once over, he asked me an interesting question.

Without going into too much detail, he basically asked me how I could create such a “sleek, professional, great looking site” (direct quote from Mr. Tormey) relatively quickly, when on a previous project we were unable to produce a fully functioning site for nearly a year.

Immediately, this jumped out of me:

The reason this previous business took so long to finally produce a functional site with a sustainable system was:

  • We tried to go too big too quickly.
  • We got too many people involved.

The bottom line – what I learned was to:


So many times as business owners, we are stretched with trying to make everything we produce absolutely perfect. But there comes a point when you need to release it to the public, get people’s opinions and then go back and do tweaking when necessary.

You see, I would much rather have a semi-functional site, then no site at all (while trying to completely perfect the test version in private).

Keep it simple! Get a limited number of people involved (just enough to get the job done), then get your 1.0 version released. From there, things will only get better.

This project I am referencing had a goal to build a large online platform to service a major amount of online traffic. However, rather than just keeping it simple, making it happen, then modifying and scaling up as we went along…we went for the ‘home run’ on the first pitch. Big mistake.

First two rounds of capital and 2 years later… the site and company are still not exactly where they should be… it’s getting better. But still… two years and lots of greenbacks later… ouch.

That was a painful lesson to acquire my ‘MBA.’

Nevertheless, lesson learned.

  • Jordan Winn

    http://www.fireandknowledge.org/archives/2010/10/25/how-we-went-from-idea-to-launch-in-4-days/ is the article I think we talked about when we met in Tulsa… it’s the same concept that you’re talking about here.

    • Tim

      That’s really a great article…I wish I had that resource a couple years ago on some previous projects.

      I think it’s all about the people you surround yourself with. So vital to have people that are similar in the focus factor, but think on different planes, enabling a conglomerate of thinkers to work together toward a common goal.

      Thanks for sharing the link!

  • http://celebrate.org PJ

    Good write up… And I like the logo…